Client Intake — Tailyn Clark

Company profile

The foundation — who you are and how you show up in the world

Brand / company name *

Industry *

Website

Instagram

How do you describe your brand? *

Your positioning, your people, what makes you different. Be specific — generic answers get generic work.

Key contacts

Who I'm working with and who has the final say

Your name *

Your title / role *

Email *

Phone

Secondary contact / rep

Agency, PR rep, or manager — name + email

Final approver

Who signs off on the work?

Visual identity & aesthetic

The most important section — take your time here

Aesthetic direction * Select everything that resonates — be generous

Editorial / fashion-forward

Warm & lifestyle

Raw / documentary

Clean / minimalist

Luxury / aspirational

Cinematic / dramatic

Cultural / community-rooted

Playful / bold color

Retro / nostalgic

Nature / organic

Technical / product-led

Soft / intimate

Color palette tendency

Neutral / earth tones

Monochromatic

High contrast B&W

Saturated / vivid

Pastel / muted

Brand palette only

References

Brands or campaigns you admire

Specific campaigns are more useful than names alone

Photographers or directors you align with

What should I NEVER produce for your brand? *

This is as important as knowing what you love. Be direct.

Audience & content strategy

Who you're speaking to and where the work lives

Primary audience *

Age, location, mindset, lifestyle

Secondary audience

Primary content channels *

Instagram feed

Instagram Stories / Reels

TikTok

YouTube

Website / e-commerce

Editorial / press

Print / OOH

Paid digital ads

Email / CRM

Retail / in-store

Events / experiential

Production history & preferences

Help me understand how your team works best

Worked with a production studio before?

Typical annual shoot volume

Typical project budget range

Preferred communication

Past production experience — what worked, what didn't?

The more honest you are here, the better I can serve you

Approvals & legal

How decisions get made before we go live

Approval layers

Usage rights needed

NDA

Talent preferences

Anything else before we get started?

Exclusivity, competitor restrictions, embargo dates, or anything else I should know

"Once I have this, I'll review everything and be in touch within one business day. This stays on file and informs every project we work on together."

Tailyn Clark All responses are confidential

We're ready to create.

"I've got everything I need. I'll be in touch within one business day to talk about your first project. So glad you're here."

Day 1

Intake reviewed

Day 2–3

Kickoff call

Day 3–5

Brief + proposal

Let's buildsomething real.

Let's build
something real.